Presentation on Visit Gallup logo/brand refresh
As part of the new tourism website development, the City's Tourism and Marketing Department embarked upon a logo/brand refresh. The contractor, Bandwagon, LLC. has worked with the City for five years for public relations, media pitching, data collection, social media strategy, photography, and group tour recruitment. The vendor spent extensive time in Gallup familiarizing themselves with the landscape, signage, and most importantly, the stories that make Gallup special. This uniquely positioned them to work with the Tourism and Marketing Manager for a new logo and brand refresh to complement the development of our new tourism website at www.visitgallup.com (launching in the fall of 2021).
After conducting research about the existing visitor market and the Gallup landscape, Bandwagon contracted with an artist who grew up within the Navajo Nation for the logo design and will present the context for the logo design, color palette, and how it relates to and expands our tourism brand pillars.
- Fiscal Impact:
- No action required - presentation item.
- Speaker's Name
- Cory Cart, Bandwagon, LLC